The Fresh Press & Co. came to Studio Five with an incredible opportunity: introduce one of the first cold pressed juices to ever grace Barbados shelves. We couldn't have been more thrilled!
One of the key challenges that came with this opportunity was the general lack of awareness on cold pressed juice in the market. With the concept of drinking vegetables so unfamiliar to many, Renu faced the problem of being frequently questioned on things such as taste, higher costs and a short shelf life.
In response, our main goal was to communicate the incredible health benefits of Renu in an approachable, easy to understand, positive manner.
The regular juice market is filled with busy packaging, so in order to stand out and prove that this was no ordinary juice, we opted for strong, typographic packaging that shouted the brand's key messages at first sight.
Raw photography of the fresh fruits and veggies in combination with a vibrant colour scheme supported the packaging and balanced the brand's goals: communicating health in an approachable, enticing way.
The Fresh Press - RENU