When every other island can claim perfect sun, seas and sand, how does Barbados differentiate itself & reinspire travellers? In the offset of COVID-19 lockdown, the BTMI needed to reinvent a new content language that would ignite travellers to experience Barbados through a new lens. Content that translate the essence of Barbados experience. We crafted content that revealed the vibrant pulse of the island by placing locals at the core of this islands cultural expression and showcase how visitors could envision themselves experiencing true Barbadian life.